GEO tools a scam?
Do GEO tools really work? Cause I have tried a bunch of tools now and the results across all of them are really inconsistent. What tools are people using for optimising their visibility across AI?
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I build one of these so take it with salt, but inconsistent doesn't mean scam. The answers themselves are inconsistent. Ask Chatgpt the same question three times and you can get three different lists of brands. on top of that, some tools hit the API and some check the app, which dont always answer the same. Some engines search the web live and some answer from memory, and each tool uses its own set of prompts. so two tools can both be "right" and still show you different numbers.
What i would check in any tool, does it show you the actual answers and sources, not just a score. Does it run each question more than once. Does it separate engines that searched from ones answering from memory. and does it tell you how small the sample is. If you only get a visibility score out of 100 with nothing behind it, thats the part I wouldnt trust.
Also read it as a trend over weeks, not a number on one day. And if you want something free with real data, microsoft clarity now shows citations from copilot and bing with the queries the AI actually ran. Only microsoft surfaces, but its their own data, not a simulation.