u/silverroxy4

This is such an important thing to know. Thank you. 

Kitty.

id compare recent vs previous performance first, then break it down by campaign, audience, placement, and creative. focus on the biggest issues and turn those into a few clear, actionable recommendations. 

maybe the crossroads of should and must by elle luna. it's more about figuring out what u actually want versus what you feel like you 'should' be doing, and it has some exercises that might help you narrow things down. 

what happens when the duration of the term is over? does the policy just end or does the price spike?